KEiiNO mix electronic pop music and joik (traditional Sámi singing) into what they call PEEP-music (Pink Electronic Ethno Pop). Their music have reached a broad audience since their debut in the Norwegian MPG 2019 and recieved the highest score from the 200 mill TV-viewers of Eurovison Song Contest in 2019. The 5x platinum awarded trio has made it to #1 on the Norwegian sales-charts, reached #2 on Spotify’s Gloabal Viral Chart, won 7 Scandipop- and 2 Sami Music-awards and been nominated for the Norwegian Grammys (Spellemann). Promoting equality and diversity is important for the trio both in their songs and on stage, and KEiiNO frequently perform at Pride-festivals. KEiiNO have so far released 27 songs with have streamed over a 150 mill combined, all through their own label.

KEiiNO brought attention to the indigenous Sami culture during ESC 2019, and were appointed ambassadors of the UN’s year of Indigenous languages. Inspired by this, they started their next project; recording music alongside indigenous artists from around the world. To contribute in the preservation of ancient vocal traditions, they wanted to include these in modern pop songs aimed for a young, streaming audience. Their debut-album OKTA includes four such collaborations, together with First Nations Australian ARIA-award nominated Electric Fields, Maori Haka-band Te Hau Tawhiti (Australia/ NZ) Native American rapper Dresuz and Inuk throat-singer Charlotte Qamainq (Canada).

Alexandra, Fred and Tom Hugo of KEiiNO come from different parts of Norway and have very different backgrounds. Before KEiiNO, Fred toured extensively with his rap-duo Duolva Douttar, Tom Hugo wrote #1 hits for Kpop bands and Alexandra toured as DJ-star Alan Walker’s singer. Although the trio have had some success as solo artists, their dreams were truly realised once they joined forces. A force the Sámi – the indigenous people of Norway – believe one can find connecting with nature. The northern lights, dancing colourful and free, serve as a symbol of how KEiiNO belive all people in the world should be allowed to feel – regardless of who they love, how they look or where they are from.